Madison Range helps B2B technology companies accelerate growth by optimizing

account-based marketing (ABM) efforts, lead generation, and sales performance.

Outcomes We Deliver:

  • Accelerated Pipeline Growth: Engage high-value accounts with personalized, data-driven marketing strategies that boost pipeline velocity.
  • Improved Sales Performance: Leverage predictive analytics to focus sales efforts on the most promising leads and accounts.
  • Seamless Marketing & Sales Alignment: Streamline data sharing across platforms for better collaboration and faster decision-making.

B2B Technology

Industry Overview:  We integrate advanced analytics, data strategy, and marketing technologies to enable precise targeting, personalized campaigns, and data-driven decision-making, driving pipeline growth and revenue.

Services & Capabilities:

  • ABM Strategy & Execution (6Sense): Develop personalized, AI-driven ABM campaigns that engage high-value accounts and boost conversion rates.
  • Lead Nurturing & Automation (Salesforce, Marketo): Implement lead nurturing strategies and marketing automation to improve lead quality and sales readiness.
  • Data Integration (Snowflake, Salesforce): Ensure seamless data sharing across sales and marketing platforms, enabling real-time insights into account activity and performance.
  • Predictive Analytics: Use AI-powered predictive models to prioritize leads and optimize marketing efforts.
  • Custom Reporting & Dashboards: Create dashboards that track ABM performance, sales velocity, and campaign effectiveness in real-time.

Data Strategy & Governance with Madison Range

To help businesses develop and execute strategies that elevate both operational efficiency and marketing performance. With comprehensive governance frameworks that ensure data accuracy, accessibility, and regulatory compliance, we enable organizations to harness their data effectively, optimizing marketing campaigns, refining sales performance, and making smarter decisions across departments.

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Services policies

Whether you’re looking to optimize your data strategy, enhance your marketing and sales performance, or ensure top-tier data security, Madison Range is your trusted partner.